Since Joseph Bulova opened his watch store in Manhattan in 1875, Bulova has been the quintessentially American watch company. It was the first watch company to broadcast commercials on the radio with in 1926 and it was a similar pioneer on the television 15 years later with America’s first-ever TV commercial. A Bulova wristwatch was given to Charles A. Lindbergh, the first airplane pilot to successfully cross the Atlantic, as well as to American troops in the second world war. But Bulova’s supreme American moment came in 1971 when Apollo 15 mission commander David R. Scott stepped onto the surface of the moon with a Bulova on his wrist. It subsequently sold at auction for $1.62 million.

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