Eric Parnes

Baskin Robbins, 2009

Time remaining

closed

Details

Lot 15
Oil on canvas
10.0 x 12.0 in (25.4 x 30.5 cm)
Signed on verso

Location

This work ships from Brooklyn, United States.


Description

Inspired by Andy Warhol's utilization of American food brands as akin to Edward Hopper's view into American urban culture, this painting uses the play on words "Baskin Robbins" and "baskon rubban" (language on the awning) to focus on both the existing and desirable connection between East and West. In farsi, "baskon rubban" loosely means 'open your covering.' The artist employs ice cream parlor imagery and play on sounds in the two Indo-European languages to invite a more meaningful and open exchange between the two cultures.

"Inspired by both Andy Warhol's utilization of American food brands and Edward Hopper's view into American urban culture, this painting plays on the name “Baskin Robbins” in Farsi to focus on both the existing and desirable connection between the East and the West. It is not clear to the viewer if the translation depicted on the awning in Farsi “baaskan rooband” is meant to be a transliteration of the famed mark. Another, more subtle interpretation of the imagery of the two women covered in chadors at an ice-cream parlour could be a non-literal contextual translation ‘baask[o]n’ = ‘open’ ‘rooband’ = ‘covering’ (noting the letter d in Farsi at the end of second word). The artist employs ice cream parlour imagery and a play on sounds in the two Indo-European languages to invite a more meaningful and open exchange between the two cultures."
- Courtney Daogoo, Post-Doctoral Fellow, Centre for International Governance Innovation, Waterloo, Ontario, Canada