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Mr. Brainwash

Life is Beautiful (Blue), 2015

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Lot 5
Cast resin
5.5 x 8.7 in (14.0 x 22.2 cm)
Edition of 100
Signed, dated, and numbered on underside; signed and dated on box


This work ships from the United States.


A nod to his first solo exhibition in 2008, 'Life is Beautiful' has come to articulate Mr. Brainwash's most notable phrase and inscription. It has been scrawled across building facades and realized here as a cast resin sculpture in a vibrant blue. The text is a straightforward assertion, and it is not intended to be analyzed beyond its outward appearance.

Additional Info

About Mr. Brainwash

The psuedonym of Thierry Guetta (French, b. 1966), Mr. Brainwash is a Los Angeles-based filmmaker and Pop artist. Recognized for adding graffiti elements to well-known cultural images and positive messages, he first entered the art scene in 2008 with his solo exhibition ‘Life is Beautiful.’ His work quickly rose to prominence after being featured in Banksy’s documentary ‘Exit Through the Gift Shop,’ which revealed Banksy’s encouragement of Guetta to become an artist. Though rumors circulated that both artists are one and the same, Guetta is much more conspicuous than his mentor and his work exudes playfulness and positivity, even when questioning cultural norms.